PRIVACY POLICY

ADVFIN TECHNOLOGY SERVICES PRIVATE LIMITED

Introduction

This Privacy Policy describes how ADVFIN TECHNOLOGY SERVICES PRIVATE LIMITED and its affiliates (“ADVFIN TECHNOLOGY SERVICES PRIVATE LIMITED, we, our, us”) collect, use, share, protect or otherwise process your personal data through our website https://advfishop.in/ (“Platform”).

You may browse certain sections of the Platform without registering. We do not offer any product/service outside India, and your personal data will be stored and processed primarily within India.

By visiting the Platform, providing your information, or using any service, you agree to be bound by this Privacy Policy, the Terms of Use, and applicable Indian data-protection laws. If you do not agree, please do not use the Platform.

1. Collection of Information

We collect the personal data you provide while accessing or using our Platform, including but not limited to:

  • Name, date of birth, address

  • Mobile number, telephone number, email ID

  • Identity/address proof details

  • Bank account details, credit/debit card details, UPI info (collected with consent)

  • Biometric information, if you opt for such features

  • Behaviour, usage patterns, preferences, device data, and IP information

We also collect information related to your transactions on our Platform and on third-party partner platforms. Their privacy policies apply when you directly share information with them.

If you receive any call/email claiming to be from us asking for sensitive details such as PIN, passwords, or OTP, do not share under any circumstances.

2. Usage of Information

We use your personal data for the following purposes:

  • To provide and improve our services

  • To process orders, payments, deliveries, and returns

  • To assist sellers and business partners

  • To personalise your shopping experience

  • To inform you about offers, schemes, discounts, and updates

  • To detect and prevent fraud

  • To enforce our Terms and Conditions

  • For surveys, analytics, and marketing (with opt-out option)

  • To resolve disputes and customer support queries

Your access to some features may be affected if certain permissions are not granted.

3. Sharing of Information

We may share your personal data with:

  • Internal group entities and affiliates

  • Sellers, logistics partners, payment service providers

  • Reward program partners, prepaid instrument issuers

  • Third-party service providers assisting us in operations

  • Government authorities or law-enforcement agencies where legally required

  • Third-party rights owners if required for protection of rights, fraud prevention, or legal claims

Such sharing is done strictly in compliance with Indian laws.

4. Security Precautions

We adopt reasonable security practices to protect your personal data from:

  • Unauthorized access

  • Disclosure

  • Misuse

  • Loss or alteration

We use encryption, secure servers, and controlled access. However, internet transmission is not fully secure and may involve risks beyond our control. You are responsible for protecting your login credentials.

5. Data Deletion and Retention (UPDATED)

Account Deletion

You may delete your account anytime from your profile settings.
You may also write to us for assistance.

We may delay/refuse deletion if:

  • Any grievance, claim, payment, refund, dispute, or shipment is pending

  • Fraud investigation or compliance requirement is ongoing

  • Legal obligations prevent immediate deletion

After deletion, you will permanently lose access to your account and related data.

Data Retention Period (FULLY UPDATED)

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected, including:

  • Providing services

  • Complying with legal, regulatory, and tax obligations

  • Resolving disputes and enforcing agreements

  • Preventing fraud and abuse

  • For internal audits and compliance requirements

Unless a longer period is mandated by law, we retain your identifiable personal data for a standard period of 5 years from the date of your last interaction or account deletion.

After the retention period:

  • The data is securely deleted, or

  • Permanently anonymised so that it cannot identify you in any manner.

We may continue to use anonymised, non-identifiable data for analytics, business intelligence, research, and reporting.

6. Your Rights

You may:

  • Access your personal data

  • Update or correct your data

  • Request deletion

  • Withdraw consent (not applicable retrospectively)

Withdrawal of consent may restrict access to certain services.

7. Consent

By using the Platform, you consent to:

  • Collection, storage, usage, and sharing of your data

  • Contacting you via SMS, calls, email, or messaging apps

  • Sharing data with affiliates, lending partners, payment partners, technology partners, business associates, etc.

If you withdraw consent, we may limit or stop providing services that depend on such data.

8. Changes to this Privacy Policy

We may update this Policy periodically. Significant changes will be notified as per applicable laws. Please review the Policy from time to time.

9. Grievance Officer

Name: JATTIS ASHWINI (DIN)
Designation: Grievance Officer
Company: ADVFIN TECHNOLOGY SERVICES PRIVATE LIMITED
Address:
Building No.138, 30th Main Road,
JP Nagar 6th Phase,
Bengaluru Urban,
Karnataka – 560078

Contact: +91 6363723062
Email: advfinprivate@gmail.com
Working Hours: Monday – Friday (9:00 AM – 6:00 PM)